With the approaching holiday season it’s time to party! Why not take opportunity of this fact by offering party makeup consultations. You would be making your clients feel special and you’ll be earning some extra income.

In addition if you’re in direct sales party makeup consultations provide you with another opportunity to demonstrate and sell products. Why not use your skills to make people look good or even teach others how to make themselves look good.

The first thing you need to think about is what you actually need to take with you to hold a successful party makeup consultation. You’ll need the following:

· A Makeup Kit

· Disposal brushes*, cotton pads, cotton buds

· Products for sale

· Mirrors

· Hand Cleaner

· Face Cloths and Towels

· Hair Bands and Clips

· Makeup Remover and Skin Care Products

· Table Cloth

· Beauty Apron

· Beauty Coat

· Business Cards

· Small Notepads and pens

*It is better to use disposable items instead of sharing brushes. It gives a sense to the guests that you are very professional and mindful of health and safety. If you do use non disposable brushes during the consultation do not use them on different faces without cleaning them with a proper brush cleaner in between.

With Party season coming up you might want to create gift sets. For example if your clients are going to a party you might want to put a lipstick, blusher, highlighter, powder and mascara for example together in a pretty bag that they can purchase and take with them to the party for touch-ups. Just make sure that you use those items in your consultation to demonstrate how to use them.

You can also take some small notepads and pens for the guests to make notes on what they discover and they might want to jot down any make-up tips you give them or jot down any colours or any products that they used at the consultation. One further item to remember if you’re running a beauty business is to take some business cards to hand out as well.

If you regularly hold party makeup consultations I suggest creating a checklist that you can look at to ensure you don’t forget anything. There’s nothing worse than being at a client’s home and realizing that you’ve left something critical behind.

What’s stopping you? Why not use your skills and creativity to earn extra money this holiday season and at the same time make other people look good and feel special in their party gear too.

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If you plan on being successful in sales consulting, then you need to have the skills in place that will ensure you continue to bring in sales. For this, you need to understand that only part of the process will be having luck on your side and there are things you can actually do to land sales. What you will find is that while past experience can help you with this, group facilitation experience can also help you to shine.

The first and most important pieces of sales consulting will be the ability to communicate with others, when you aren’t face to face with them. You need to have the ability to control the conversation and have it result in return calls. For this, you will find that everything from the way you talk on the phone, to referencing benefits from the start of the conversation can be important. Some of this may come naturally; other parts of it will come from your consulting skills training.

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Web design is an integral part of a modern marketing campaign. The quality of the design and coding work done on your website is incredibly important, as a DIY website simply cannot compete with a professionally created online presence. Even if the aesthetics were equal, which is unlikely, a professionally designed and well built website will always outperform a homegrown page because of the tremendous amount of coding and back-end work that goes into doing it right.

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Alternatively, small business owners sometimes hire advertising agencies or marketing consultants first, letting these companies bring in their own team members or freelancers for web design. Regardless of how the situation comes about, in addition to helping you navigate the waters of a web design project, an advertising agency and/or web consultant will bring one other major component to the table: cohesiveness.

When building a website, it’s important to understand that while web development often seems to occur in a vacuum, it truly should not. Websites are key parts in a comprehensive marketing campaign that should typically integrate Internet and traditional marketing elements. Therefore, a great website is of even more value when it is the main piece in a large puzzle rather than a separate entity that does not align with the remaining pieces. That is, if a customer has been to your brick-and-mortar shop or has seen your TV, print, Internet, or direct mail advertisements and then visits your website, the branding should be consistent across all of those platforms. The site should immediately be identifiable as part of the whole, and that only happens when your web consultant and/or your advertising agency is intimately involved in your entire website design project.

Finally, it’s important to keep in mind that web design projects are often bid without regard to content, which you’ll be expected to provide as the business owner. The right advertising agency or marketing consultant will have staff or freelancers who can provide solid, clean, engaging content that also addresses your needs for Search Engine Optimization (SEO) while ensuring that your branding and messaging remains cohesive across all platforms.